Simple Smart Science
Started As A Simple Idea

You work extremely hard. You have very high expectations. You are motivated and want to make your life the best it can be. You are very fortunate to be alive right now. At no other time in history has shared knowledge and science been able to identify and provide the ability to enhance your life like right now.

We combine the latest research and independent clinical results to create cutting edge products that help you become the best version of yourself - version 2.0, if you will. Our mission is to identify areas where big leaps in performance in every area of your life can be achieved and then give you - products, tools, and knowledge that can help take you there.

Our Vision

To cut the amount of dementia cases in half by the year 2050 through preventive health practices.

Our Mission

To research, procure, and deliver world-class, individual preventative health that makes a measurable improvement in the brain health, and memory of 1 million people.

What Makes Our Company and Products Different?

We spend hundreds of hours researching different scientific case studies from around the world to discover which ingredients provide the greatest impact to help support memory and healthy brain function. They have to be double blind, placebo-controlled clinical studies for us even to read them because these are the only methodologies accepted in the scientific community.

We only use dosages that are clinically proven to work at optimal results, use premium ingredients from trusted sources, use the top rated manufacturing facilities and use an independent testing facility to test our products to help ensure the purity and potency of our products.

Our Core Values

  1. 1
    We Give Our Best - In every situation, we try to give our best. Our best efforts, best products, best service, and our best ideas. They may not always be perfect, but you will get our 100% effort.
  2. 2
    Be Honest & In Integrity - Sometimes it seems honesty has taken a back seat to politeness and expediency. While it may not always be pleasant, we hold that honesty and integrity are key to our long term success.
  3. 3
    Everyone Has Unlimited Potential - We strongly believe that everyone has unlimited potential. Everyone from our research team, to our suppliers, customers, employees will bring to bear everything we can to help you achieve the most out of life.
  4. 4
    Make Life Easy, Lucrative, and Fun - Wish we could take credit for this one, but it originally came from Joe Polish at Make business ELF. Easy, lucrative, and fun. Why else do it?
  5. 5
    Take Responsibility - We are each responsible for our own love, life, and happiness. We do not believe that other people provide that for you. It is up to each of us to define what that means and seek it out.
  6. 6
    Family First - Family means that no one gets left behind. The needs of family will always win out over the needs of the business. At the end of the road, your family might be all you have.

Meet The Team

CEO Company

Julia Lundstrom

Our fearless leader and CEO. Julia is an author and neuroscience and brain health educator who travels the country teaching and speaking to groups on how to improve their memories, naturally. She has taught her strategies to over 345,000 people.

Affiliate Manager

Karlie Knight

Karlie is the affiliate relationship expert. She manages over 900 of our partners with style and finesse and always brings a smile everywhere she goes. In her spare time, she teaches Hot Yoga.

Client Experience Liason

Deb Saul

Deb is an avid health enthusiast who has a background in education. As our Client Experience Liaison, she ensures the upmost level of care for our customers in entering our Memory Guru Program as well as managing our customer support team.

Head Certified Memory and Cognition Coach

Kelsey Lawry

As our Head Certified Memory and Cognition Coach, Kelsey builds and manages our 7 amazing coaches bringing individual, customized programs to our customers.

Sales Manager

Butch Gunter

Butch helps build on our mission through building and managing our business development team. He is our ultimate coach and cheerleader.